diff --git a/litecord/blueprints/channel/messages.py b/litecord/blueprints/channel/messages.py
index df479ee..b5cdaea 100644
--- a/litecord/blueprints/channel/messages.py
+++ b/litecord/blueprints/channel/messages.py
@@ -191,15 +191,38 @@ async def create_message(channel_id):
                                   'MESSAGE_CREATE', payload)
 
     if ctype == ChannelType.GUILD_TEXT:
-        for mention in payload['mentions']:
-            uid = int(mention['id'])
+        # calculate the user ids we'll bump the mention count for
+        uids = set()
 
+        # first is extracting user mentions
+        for mention in payload['mentions']:
+            uids.add(int(mention['id']))
+
+        # then role mentions
+        for role_mention in payload['mention_roles']:
+            role_id = int(role_mention)
+            member_ids = await app.storage.get_role_members(role_id)
+
+            for member_id in member_ids:
+                uids.add(member_id)
+
+        # if we're on an at-everyone / at-here, just update
+        # the read state for everyone.
+        if mentions_everyone:
+            uids = []
+            await app.db.execute("""
+            UPDATE user_read_state
+            SET mention_count = mention_count + 1
+            WHERE channel_id = $1
+            """, channel_id)
+
+        for user_id in uids:
             await app.db.execute("""
             UPDATE user_read_state
             SET mention_count = mention_count + 1
             WHERE user_id = $1
               AND channel_id = $2
-            """, uid, channel_id)
+            """, user_id, channel_id)
 
     return jsonify(payload)
 
diff --git a/litecord/storage.py b/litecord/storage.py
index ea94a0b..abf4b59 100644
--- a/litecord/storage.py
+++ b/litecord/storage.py
@@ -852,3 +852,13 @@ class Storage:
             res.append(emoji)
 
         return res
+
+    async def get_role_members(self, role_id: int) -> List[int]:
+        """Get all members with a role."""
+        rows = await self.db.fetch("""
+        SELECT user_id
+        FROM member_roles
+        WHERE role_id = $1
+        """, role_id)
+
+        return [r['id'] for r in rows]