diff --git a/manage/cmd/users.py b/manage/cmd/users.py
index efd3cf4..48717a0 100644
--- a/manage/cmd/users.py
+++ b/manage/cmd/users.py
@@ -94,6 +94,42 @@ async def adduser(ctx, args):
     print(f'\tdiscrim: {user["discriminator"]}')
 
 
+async def set_max_concurrency(ctx, args):
+    """Update the `max_concurrency` for a bot.
+    This can only be set for bot accounts!
+    """
+    
+    if int(args.max_concurrency) < 1:
+        return print("max_concurrency must be >0")
+
+    bot = await ctx.db.fetchval(
+        """
+        select bot
+        from users
+        where id = $1
+        """,
+        int(args.user_id),
+    )
+
+    if bot == None:
+        return print("user not found")
+
+    if bot == False:
+        return print("user must be a bot")
+
+    await ctx.db.execute(
+        """
+        update users
+        set max_concurrency = $1
+        where id = $2
+        """,
+        int(args.max_concurrency),
+        int(args.user_id),
+    )
+
+    print(f"OK: set max_concurrency={args.max_concurrency} for {args.user_id}")
+
+
 async def set_flag(ctx, args):
     """Setting a 'staff' flag gives the user access to the Admin API.
     Beware of that.
@@ -198,6 +234,17 @@ def setup(subparser):
 
     setup_test_parser.set_defaults(func=adduser)
 
+    set_max_concurrency_parser = subparser.add_parser(
+        "set_max_concurrency",
+        help="set `max_concurrency` for a user",
+        description=set_max_concurrency.__doc__,
+    )
+    set_max_concurrency_parser.add_argument("user_id")
+    set_max_concurrency_parser.add_argument(
+        "max_concurrency", help="the `max_concurrency` value to set"
+    )
+    set_max_concurrency_parser.set_defaults(func=set_max_concurrency)
+
     setflag_parser = subparser.add_parser(
         "setflag", help="set a flag for a user", description=set_flag.__doc__
     )